Here’s How to Attract More Visitors to Google Business Profile

If you’re serious about boosting your online presence, then your Google Business Profile (GBP) needs to be a top priority. This free tool from Google can make a significant impact on your local SEO, online visibility, and customer engagement.

In fact, nearly 64% of consumers use GBP to find local services, and 94% of calls to local businesses happen through Google Business Profiles. If you haven’t optimized your GBP yet, you're missing out on valuable opportunities to attract leads, convert customers, and grow your business.

Let’s explore everything you need to know about Google Business Profile info—how to create it, manage it, and use it to your advantage!

What is a Google Business Profile & Why It Matters?

Your Google Business Profile (previously called Google My Business) is a free online tool by Google that helps your business show up in local searches and Google Maps.

But it’s more than just a simple business listing.

When optimized correctly, your GBP becomes your first impression online. Whether someone is searching for your brand name or looking for businesses “near me,” your GBP often appears before your website does. That’s why optimizing it is essential to grow visibility and build trust.

Key Benefits of Using a Google Business Profile

 

Boosts Website Traffic & Google Search Rankings

 

According to Moz, well-optimized GBPs are far more likely to rank higher in search results. BrightLocal also reports that businesses with complete profiles are 2.7x more likely to be considered trustworthy.

Over 56% of consumer actions on GBP result in website visits—making it a critical piece of your organic traffic strategy.

Builds Your Brand Image

An updated, well-managed GBP with customer reviews, photos, and correct business details makes your business look professional and trustworthy. This can influence a user’s decision to visit your website or contact your business directly.

Helps You Understand Customer Behavior

Google provides free analytics on GBP—like how people find your listing, where they’re located, what they click on, and how they engage. This data helps improve your marketing strategy and ROI.

Easy to Use & Maintain

Don’t have a website? No problem. A GBP gives your business an online presence. You can easily update your details, upload content, or track performance.

Rich Features at No Cost

With a Google Business Profile, you can:

• Upload images and videos
• Specify service areas and business categories
• Share customer reviews and ratings
• Post updates and special offers
• Provide essential info like parking, accessibility, etc.

Boosts Local SEO & “Near Me” Search Ranking

A fully optimized GBP helps your brand rank in “near me” searches. It’s a game-changer for location-based businesses looking to grow visibility and attract local customers.

How to Keep Your Google Business Profile Updated

Keeping your profile current is crucial if you want to appear in relevant search results.

Keep Your Info Accurate

Make sure your contact info, opening hours, holiday hours, business category, and website URL are up to date.

Reply to Reviews (Good & Bad)

Responding to reviews builds trust. Thank happy customers, and handle negative feedback with professionalism.

Update in Real-Time

Have a holiday discount, new product launch, or change in store hours? Keep your profile updated in real time to reflect those changes.

Encourage Reviews

Deliver great service and ask satisfied customers to leave a 5-star review. You can also share a review link or create a custom QR code to make it easier.

Tips to Attract More Visitors to Your Google Business Profile

Here are some tried-and-tested strategies to increase engagement and clicks through your GBP:

Keep Everything Consistent

Make sure the info across your GBP, website, social media, and business directories is consistent. This builds brand authority and helps Google rank you higher.

Use the Right Keywords

Include relevant keywords in your business description, services, and posts. This improves your chances of appearing in targeted search queries.

Post Regular Updates

Use Google Posts to share promotions, events, blog updates, or announcements. Fresh content signals that your business is active and reliable.

Use the Q&A Feature

Google’s Q&A section allows users to ask questions about your business. Answer promptly and encourage happy customers to contribute.

This builds credibility and provides valuable info to prospective customers.

Creating a Google Business Profile

If you're new to the process, here's a quick step-by-step guide to creating a Google Business Profile:

• Go to Google Business Profile
• Click “Manage Now”
• Enter your business name
• Choose your business category
• Add location, service areas, and contact info
• Verify your business via phone, email, or postcard
• Once verified, customize your profile with photos, description, hours, etc.

Need help? You can also check out Creating a Google Business Profile – by WikiHow for a visual walkthrough.

Conclusion

If you're looking to increase your visibility, attract more traffic, and gain local customers, a Google Business Profile is a must-have. It's free, effective, and one of the easiest ways to grow your digital presence.

Don't overlook it—optimize it.

Still not sure where to begin? At Battersea, our Local SEO experts help businesses build, optimize, and manage their GBP so you can focus on what you do best—running your business.

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